One passion, two brands: Labbvenn and TOTU.
An economist by education, Jola is a magician of style and creativity by passion. A mother, wife, lover of far-off journeys, cultural diversity, and good food. A powerhouse woman, professional and determined, fearless and full of energy, ready to take on any challenge. Sometimes wild, but always incredibly creative and passionate about creating – that’s Jola, the founder of Labbvenn i TOTU.
Her career began in the corporate maze, where she spent many years ensuring top-notch quality. This experience became the magical ingredient for Labbvenn, where she creates products for pets using the finest materials and latest trends.
But that’s just the beginning…
The Birth of TOTU
“Dreams have no expiration date. You can start realizing them at any moment.”
From childhood, she loved fashion and dreamed of creating her own clothing brand. Today, armed with a wealth of experience and a reservoir of creative ideas, she took a step forward and created TOTU!
Vision, Goals, and Inspirations
TOTU is where imagination meets everyday functionality. The brand creates clothes that not only look good but also feel good to wear. Comfort and functionality are top priorities in every design, with each detail carefully crafted to meet the needs of modern women’s dynamic lives. TOTU’s mission is a relentless pursuit of perfection in design and execution.
The brand observes urban trends and global fashion patterns, seeking new ways to interpret style in an original and inspiring manner. Capsule collections are born from a passion for discovering unique patterns and bold colors that emphasize every woman’s individuality. Additionally, TOTU draws inspiration from the natural beauty of the world and the diversity of cultures, influencing its aesthetic and approach to design.
TOTU proudly continues the tradition of high quality and local production values, making the brand a choice that is not only fashionable but also responsible.